F. Hinds Jewellers tasked Surefoot with creating a mailing box for their online order deliveries. Natasha House from F. Hinds commented ‘We decided to look into introducing a more premium looking packaging for our orders with an individual product value of £100 or more. We wanted the packaging to have the F. Hinds branding and we didn’t want to increase our postage costs.’

The objectives from F. Hinds were:

• To improve the experience for expensive jewellery purchases

• To exceed expectations of our internet customers

• To appeal to the younger shoppers

• To encourage repeat purchases

• To encourage customers to sign up to our VIP Club

We designed a box that is 100% recyclable, FSC accredited and has an integrated security lock mechanism that requires no gluing or taping. The introduction of a newly designed ‘Thank You’ card with an invite to VIP membership, coupled with attractive white shredded paper to offset the warming purple interior, has been an instant hit with staff and customers alike.

Natasha went on to say ‘Working with Surefoot, was a pleasure. Right from the start they understood the brief and the design covered off all of the objectives. They produced mock ups of different boxes that I could then take to the business to help make the decision. The boxes were delivered on time, to spec and within budget. The web boxes have gone down really well with our customers and we have received an increase in repeat customers. Our web sales continue to grow so we consider this a great success. They turned a difficult project into an enjoyable one.’