Sunrise Software had always found their target market of IT Directors and Service Managers traditionally very hard to engage and the market was saturated with very ‘technical deliverables’ or a ‘cost-based’ approach to sales. During our initial consultation meetings with Sunrise Marketing Director Ann James it became clear that they were open to a new creative approach to their lead generation.

Surefoot was therefore focussed primarily on user experience rather than product development, attacking the pain points that ultimately become the responsibility of the IT Service Manager. The requirement from Sunrise was to make the approach simple to understand, easy to digest and direct enough to raise questions.

We initially built the campaign materials in two parts, allowing us to split the advert and animation elements for various platforms. The first part was to create 30-second video adverts to feature on social media platforms, on the Sunrise website and across online media channels. The second was to create user friendly animations to show the Sunrise Software processes that support the advert scenarios.

All of the deliverables were required as video files in various lengths, animated gif adverts with and without audio, animated software informatics and static adverts.

During the initial campaign on LinkedIn the campaign had over 60,000 targeted impressions. This led to several hundred conversions to site, a significant increase over previous Sunrise LinkedIn campaigns and a huge boost to the sales pipeline.