The next evolution of the Rombouts One Cup Filter Packaging has been very exciting, with the introduction of a 100% compostable filter being introduced to the marketplace. The introduction of the compostable filter in its three initial flavour variants, and its green credentials, required a new approach to the messaging, whilst still maintaining product focus. A change to the target audience also shaped the design credentials, culminating in an exciting, impactful design that has been very well received amongst retailers and customers.