Having worked previously with clients in the Ballet Dance sector, Surefoot communications were recommended to Online Ballet Academy for their re-branding requirements. As a new, primarily online based ballet academy, led by world renowned ballet masters, the brief was to bring the historically traditional structure and discipline of ballet teaching into the modern world. The branding had to reflect modernity without losing its passion and movement. A new bold, simple art direction, combining the initialism of OBA to form a recognisable dancing figure achieved the desired results. The addition of a vibrant, rich red colour also allows for creative use in a variety of media. We look forward to working with Online Ballet Academy as their business grows.