The internal ‘Incremonster’ sales campaign was created by Surefoot after Intercall asked Surefoot for ideas to ignite the sales process. Surefoot created the key character and its application in various formats to lead the campaign throughout the year. Calendars, post it note pads, hanging displays, stress balls, internal charts, pillar wraps and full height foamboard engineered figures were used to transform the office and help drive sales revenue. A very successful campaign that served to increase sales and competition throughout the sales floor.