The Citizen, Bulova, Frederique Constant and Alpina watches campaign books are a key tool in their sales armoury. Produced twice yearly they carry the new range launches, PR plans, advertising and POS for the coming season. The print delivery of the books is hugely important too, being careful to match the product expectations often before the product has been seen by their target audience. Creative assets for advertising, POS and OOH (out of home) allow the products to be showcased in a variety of ways, garnering interest from retailers country wide.
July 8, 2024