Citizen Watch UK
Produce graphics for a retail takeover onboard the P&O Iona cruise ship.
The Brief
Citizen Watch were given the opportunity by long term cruise ship partner P&O Cruises to take over a key retail area on board the Iona Cruise ship.
Surefoot were asked to assess and produce graphics to advertise the new Tsuyosa range on board.
Our Solution
Having worked with Citizen Watch for over 20 years, Surefoot are well aware of all previous, current and future watch launches over the years. The Tsuyosa range, with its bold colour options and simple clean lines was chosen by Citizen to feature across the full retail area made available to them on board the cruise liner.
Having worked on the original graphics for the Tsuyosa range identity, Surefoot had the perfect understanding of the range that needed to be portrayed in the retail space. We had already supplied retail graphics to individual jewellers as well as help launch the range into national retailers with supporting POS and online with a wide range of digital assets.
The roll out on board the Iona cruise ship encompassed counter fronts, display plinths, backlit wall spaces and wall coverings. From schematics supplied we set about creating a visually stunning space that would attract attention amongst the ship’s 5200 passengers. Full visuals were prepared and approved by all parties before the creation and fitting of all graphics on board.
